Hello, I'm a Mac ... and I've Got a Dirty Secret

in
June 26, 2010

Hello, I'm a Mac, and I'm helping fuel war in the Congo -- the deadliest war in the world. So are PCs, cell phones, digital cameras and other consumer electronics, for that matter.

That's what Apple's famous "I'm a Mac ... And I'm a PC" ads don't tell you.

Actor/activist Brooke Smith and cinematographer Steven Lubensky agreed, and got together with actors Joshua Malina and John Lehr to create a version that does.

To learn more about conflict minerals and what you can do to help end war in the Congo, visit our resources page.

Here is the video transcript:

MAC
Hi, I’m a Mac.

PC
And I’m a PC.

MAC
PC, what do you have in your pockets?

WE NOTICE THAT PC’S PANTS POCKETS ARE BULGING. PC PULLS OUT A COUPLE OF ROCKS IN DIFFERENT SHADES OF GRAY.

PC
Oh, just a couple of pieces of… Let’s see: here’s some tin, and this is called tantalum. Now this is tungsten. I call them 3 T’s. Oh, and here’s some gold. Gotta have gold.

MAC
(off PC)
Uh-hmm.

PC
And you know what’s funny? (pulls down a school-style roll-up map of Africa, points with a pointer) A lot of this stuff comes all the way from the Congo. Where it’s been fuelling the deadliest conflict in the world since WWII. Five million killed in the past 10 years, hundreds of thousands women and girls raped. Horrible stuff. I wish you hadn’t asked.

MAC
So these are the so-called conflict minerals. Armed militias use violence to control mines and trading routes. And then make hundreds of millions from selling these minerals to electronics companies?

PC
(visibly uncomfortable, he’s been busted)
Yeah, that’s about right.

(MAC and PC stand in an uncomfortable silence, but MAC has a smirk of superiority on his face.)

PC
By the way, what’s with your pockets?

MAC
(totally busted)
Umm, hmm. Just some conflict minerals.
(pause)
I guess we have some things in common after all…

BROOKE SMITH
We want electronics companies to clean up their supply chains. And we, as consumers, can make this happen. Tell them to make their products conflict-free. Go to www.RAISEHOPEFORCONGO.org.

Thank you.

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