Today the website of Time magazine ran a featured video on the issue of conflict minerals. 

 Watch the video:

 In response to the growing internet buzz that is the "I'm a Mac, and I've got a dirty secret" video, ABC's Diane Sawyer sat down via Skype with the video's producer.

In a conversational discussion with activist/actor/producer Brooke Smith, Sawyer talked about the rationale behind the campaign, what it's intended impact is, and why conflict minerals is an issue near to Smith's heart. Check it out:

New York Times columnist Nick Kristof profiled RAISE Hope for Congo's work to end Congo's conflict minerals crisis, and features our Mac vs. PC ad spoof. Read "Death by Gadget" on the New York Times website, watch the video, and share both with your friends.

In spring 2010, Run for Congo Women founder Lisa Shannon spent months in eastern Congo exploring the link between mining and the world's worst sexual violence.

The stories Lisa tells in the video below about survivors like Generose are all-too-common.

Hello, I'm a Mac, and I'm helping fuel war in the Congo -- the deadliest war in the world. So are PCs, cell phones, digital cameras and other consumer electronics, for that matter.

That's what Apple's famous "I'm a Mac ... And I'm a PC" ads don't tell you.

Actor/activist Brooke Smith and cinematographer Steven Lubensky agreed, and got together with actors Joshua Malina and John Lehr to create a version that does.

Inspired by the book Not On Our Watch by Enough Co-founder John Prendergast and actor Don Cheadle, longtime world musician and executive principal of Unison Agency Shahin Shahida conceptualized creating a CD featuring exclusive new tracks by stars of today’s music world.